How To Help Home Sellers Maximum Sale Value

There are a number of things you can do, and suggest, to help your sellers prepare a home that buyers will fall in love with.  Here are a few tips:

  • As a listing agent, it all starts with your inspection of the home.  This can be a conflict, becauseHelp Sellers Prepare Their Home For Maximum Sale Value often the sellers are new to you, and you don’t want to offend them.  Make your inspection part of the first step you do AFTER the listing is signed.  Good news is that most people have been exposed to TV home remodeling shows and are aware of the valid difference they can earn in their sale price by making smart house improvements.
  • Time is more precious than money to many people.  And buyers, with a few exceptions, are historically unable to look past items in need of repair, clutter and highly personal design choices.  All these items do is make prospective buyers think of all the time it will take to repair the house and transform it into their style.  That’s why it’s so very important for your seller to improve any condition issues needed AND to remove personal design statements and mementos that most buyers will not identify with.
  • There are a lot of statistics supporting the value of pre-presentation upgrades but many of them are national dollar figures.  Here in the San Diego, it is often easy for a seller to not only recover their investment dollars, but to gain double their cost, or better, in final proceeds.  A lot of work that is not technical, or seriously structural, can be a big boon to the sale price.  Fresh paint in neutral colors, the ubiquitous pale “coffee white” with gleaming white trims, for example, invites almost any pop of accessory color and welcomes buyers to envision their own furnishings in the room.
  • It is critical when making “get-ready” suggestions to a seller that you are also equipped with a slate of rea$onable and reliable resources for getting the work done.  Sometimes providing a time table, and steps for completion of work, can be a big help to someone whose home is both cluttered and dull.  The more you can provide this help, the more successful you will be in obtaining a sell-ready listing!
  • Creating a CONSISTENTLY FRESH look throughout the home is the trick that pulls the money in.  Be sure to stress this to your seller.  You might want to use this analogy to emphasis the importance of consistency: “buying and wearing a new, very expensive suit to an interview will be wasted if it is worn with dirty sneakers”.

Cheers,
Eaton Escrow Team