One of the nice elements of a real estate business is that there are so many ways to attract business.  The primary methods include: Marketing to sellers of For Sale By Owner properties and Expired Listings Calling your Sphere of Influence Hosting presentations on Buyer Preparation Techniques or special Investment Classes Using Social Media Spending […]

There are a number of things you can do, and suggest, to help your sellers prepare a home that buyers will fall in love with.  Here are a few tips: As a listing agent, it all starts with your inspection of the home.  This can be a conflict, because often the sellers are new to […]

A vital component of business productivity and success is building and maintaining a “Team”.  It’s no wonder then that books on business success all tout the same principles that sports teams use. A boss is “good” if they pay you, take the heat, bring in the business and are more of a “coach” than a […]

The dictionary defines jargon as the technical terminology or characteristic idiom of a specific activity or group.  Therefore, it has a purpose and a place.  For instance, jargon can be used: In place of long detailed phrases.  (As long as your audience knows what JCSM stands for…going ahead and use the abbreviation.) To define the […]

Every businesses’ favorite thing is referrals.  They are the magic ingredient:  Leverage.  You don’t have to do the soliciting/selling/marketing; your happy customers do it for you! Taking care of your very valuable referral sources is the most important activity in your entire business.  Every referral source may represent tens of new customers or revenue streams. […]

Are you trying to select the best Customer Relationship Management (CRM) Program?  As with almost every resource or tool, you have a lot to choose from.  And, the creators generally provide a lot of marketing information rather than providing the answers you need.  Staying focused on the features and functionality that’s important to you will […]

The following success tips, while geared toward Realtors, really apply to anyone in the business world: The National Association of Realtors says “Under all is the land.”  But overall are the relationships.  How you treat everyone – colleagues, buyers, sellers, prospects, associated businesses, even strangers on the street – can have a significant impact on […]

Online – Facebook, Snapchat, YouTube, Twitter – is where so much happens these days and we seem to get more information from our devices than from traditional sources.  In this sense, house hunting online is like speed dating!  Consider that, as an agent, you are acting as your client’s dating counsel. Knowing a buyer’s price […]

Do you feel that your clients are demanding, deluded, irrational, ignorant, unreasonable, unrealistic, and above all, convinced of their primary importance in your schedule and life?  Well, without them you can get very hungry!  The truth is that if I just described the bulk of your clients, then you need to change how you operate.  […]

Whether in your personal or business life, self-confidence…or lack of…has an enormous impact on your success. How Confident Are You? Do you do what you think is right or do you wait for popular assent? Do you step up and take risks to make things better or stand back to avoid failure? Do you wait […]